Monday, March 22, 2010

Alz and ADD (attn deficit disorder)

I'm not a doctor, nor do I play one on TV, nor have I been diagnosed as ADD impaired; but Alz and ADD (attn deficit disorder) have some pretty similar traits. In my case, the difficulty arises most clearly when the devil of "multi-tasking" rears its ugly head. My mother always said, "one thing at a time!" In the current level of cultural consciousness, however, that advice is anathema--if you're not multi-tasking, you're not working! I won't go into a diatribe about work and efficient productivity, but the promise of juggling balls in the air just hasn't panned out for many. The ethic of doing a good job the first time seems to have lost ground in the culture, where good enough is a big wow, and any sort of real attention or creativity seems almost embarrassing. In our company, Carton Donofrio Partners, Inc., we have actually built into our service the notion of "Bonus Tracks," where we plan for ways to add a meaningful and unexpected additional service or benefit, completely without additional cost. There is a cost to our company, but our experience has proven that a little unexpected initiative sets the stage for greater receptivity to our ideas, while building confidence and collaboration between us and our clients. We think it is a win/win.

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